The Future of Fashion

 

VFX has transformed the film and advertising industry. Fashion will be next.

The technology already exists to fast-forward one of the most environmentally unfriendly

industries into the digital realm. From design to presentation, technology is our fashion future.

 

LS528 is an experimental digital fashion laboratory of ideas to imagine and conceptualise the future. From 3D surface and fashion design, to wearable tech concepts and innovative visual trend analysis.

Technology gives us the power to create the impossible; to dream beyond the real.

 

Experimentation without constraints, prototyping without waste and visualisation without budgets.

Working purely in digital is the most environmentally friendly solution;

no human cost, no ethical or financial constraints.

 

It puts designers on a level playing field; giving them the boundless resources to realise concepts. It enables publishers to create ground-breaking fashion-forward editorial.

Rationale: Key Factors

Image drenched

social networks are saturated with fashion

The volume of fashion editorial and imagery has exploded since 2001. What was a few pages in a magazine is now an endless stream. We need to see new perpectives to get excited.

Stuffocating

We're buying fewer fashion garments

We've all got enough stuff. Consumption of fashion is decreasing. We'll always need clothes but mostly we just want to look at pictures.

Hyper Virtual Reality

lets take it to the next level

We have the tech to conceptualise materials that can't exist in the real world, and use moving image, holography and virtual reality to build emotive experiences that transcend our physical realm.

Nothing is real: a few examples

Back Story

LS528 is Laura Shepherd who was born in Buxton in 1971.

Studies in marketing led to her work in product and project management of software systems until the age of 30 when she jumped from tech into fashion.

 

Business acumen and an unwavering vision combined to launch Glovedup Gloves. The concept was unique and modern gloves, to be worn as fashion statements.

 

In 2003 Genart invited Glovedup Gloves to show at NY fashion week where Laura met stylist Patti Wilson, who styled Glovedup gloves into the Heatherette show the very next day. Over the following years Laura worked with Wilson extensively creating gloves, and accessories for shows and Vogue Italia.

 

Over the decade Glovedup Gloves featured in editorials photographed by:

 

Miles Aldridge

Michelangelo Di Battista

Steven Klein

Peter Lindbergh

Solve Sundsbo

Steven Meisel

Tim Walker

Patrick Demarchelier

Javier Vallhonrat

Josh Olins

Paolo Roversi

Mario Testino

 

British Vogue was also big fan of Glovedup Gloves, and commissions flowed from Lucinda Chambers and Kate Phelan for numerous editorials.

 

Lady Gaga, Rihanna, Madonna, Kylie all wore Glovedup Gloves; and Anna Piaggi was the most favoured and loyal client.

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